EP13 - HOW TO BUILD A BUSINESS PEOPLE WON'T FORGET
In this episode, we’re talking about the art of being memorable! What that actually means and how you can go about doing it. How do you stick in people’s minds? What are the traits your business needs to have to keep it front of mind rather than sinking in the bland, murky waters of genericness! Too many companies fall into the abyss, even if they have a great product behind them. Don’t let it happen to you too!
The Content Report this week also has us talking about an amazing book in How To Own The World by Andrew Craig. An eye-opener in how to start investing your money wisely - even if you have absolutely no idea how to do it in the first place! We also go through the brilliant Play Bigger. How to define a new market category, develop it and dominate it over time - essential reading for all business owners!
Let’s get to it!
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