Pierce Sioussat is a veteran marketing specialist and entrepreneur with a unique combination of corporate new product development marketing experience and a deep knowledge of the natural products industry. After holding executive positions with Ogilvy & Mather advertising as well as the Citibank Consumer Banking Division, Pierce entered the natural products industry in 1994 working with his father-in-law Paul Ross in the company he founded, ABKIT, Inc. They subsequently founded Bioforce USA which today is dedicated to the development of European natural products brands. Bioforce USA markets and sells some of Europe’s most highly regarding brands, including Herbatint hair color, Annemarie Bӧrlind skin care, A. Vogel herbal remedies and Herbed Sea Salt, as well as other important brands. These brands share common attributes around agricultural and environmental sustainability, fair trade, clinical substantiation of safety and efficacy, and good governance.