Business:Management & Marketing
Why is CRM Changing?
Some consider CRM a settled science, but one look at the number of new CRM companies erupting with new, unheard of applications should change that assumption. To answer the question of why this change is occurring we go to Zvi Band CEO and founder of Contactually which is a marketing relationship platfom. Zvi will tell us why CRM is changing and how you can profit from it. The host is Jim Obermayer. About Zvi Band Zvi Band is the founder and CEO of Contactually, a relationship-marketing platform that maximizes value and drives greater ROI from personal and professional networks. A Washingtonian Tech Titan and Mindshare member, Zvi is a seasoned entrepreneur, developer, strategist, and startup advisor. He has unique expertise in both technical and non-technical operations and is an active public speaker. About Contactully Contactually is a relationship marketing platform that helps companies and individuals keep and generate business from their network. A software and service company based in downtown Washington, DC. Founded in 2011, Contactually is different. We noticed that business software is often something people are forced to use, not enjoy using. We knew that needed to change. We didn’t design our product to fit into an existing mold, we designed it to help people with their work. In order to do that we created a place we would actually want to work and allowed us to do what we’re good at and share it with others. The end result is the Contactually you see today; a growing, learning organism that’s constantly seeking to be better — for our customers, our product, our team, and our investors. www.contactually.com Sponsor of this show: Goldmine CRM Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.view more
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