Ep. 119: How Shorter Attention Spans Are Changing The Music Industry (And What Digital Marketers Can Learn)
In the mid 1980s, the average time that passed before you would hear the vocals on any radio song was 23 seconds.
Today, that number has dropped to just 5 seconds.
The music industry is adapting to our shorter attention span, which averages 1 second less than a goldfish.
They understand that attention is a scarce commodity, and you have to get to the goods quickly if you want people to hear your message.
The same goes for digital marketers who want to capture their audience’s attention and convert at faster rates.
My guest on today’s episode is Hubert Léveillé Gauvin, a doctoral student in music theory at The Ohio State University.
He analyzed the Billboard’s top 10 songs over the last 30 years and made some fascinating discoveries as they relate to attention span, and how marketers need to adjust to stay competitive.
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