Business:Management & Marketing
Episode 36 - Better, Faster, Cheaper Marketing with Louis Gudema
In this episode Shakira M. Brown a.k.a The Small Biz Whisperer chats with Louis Gudema seasoned marketing expert on how small businesses can have “Better, Faster and Cheaper” Marketing. Gudema ids the president, of revenue + associates a marketing agency based in Massachusetts. During this insightful discussion Gudema applies his years of experience working with companies of all sizes to explain just how entrepreneurs should approach their marketing strategy.Gudema shares the three-step process for building a successful small business marketing program and his viewpoints on social media marketing for lead generation.
In commenting on his own experience as an entrepreneur Gudema says he has always allocated 10 percent of his company budget toward marketing to reach his goals, “When you look across a myriad of industries marketing done well has a huge return on investment. And that’s how companies can grow faster.”
Gudema who has worked with virtually every kind of organization, from small non-profits to MIT startups to the Fortune 10 also shares details about his proprietary Bullseye Marketing Framework which offers a method for small- and mid-sized companies to grow as quickly and inexpensively as possible.
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