Ep. 130: What is App-Interconnectivity and How Does It Relieve Your Customer’s Pain?
Everywhere I look, businesses and apps are marrying up with complementary partners to create a seamless experience for end-users. For instance... Apple iOS 10 opened the floodgates by integrating third-party apps within iMessage (e.g. ESPN, Evernote, DropBox, etc.) YouTube partnered with Ticketmaster to connect fans with concert tickets and tour information directly on the artist's YouTube page Gmail is adding enterprise tools (e.g. Trello, Asana, Docusign, etc.) natively into their platform so users can get work done without leaving their inboxes I'm calling this new chapter we’re living through the "App-Interconnectivity Phase" and it's all about eliminating the unnecessary burdens and pain that your customers are feeling. Which raises the question... How can your business, product, or service “get it on” with another business, product, or service that’s complimentary, so that you can add value to your customers? That's the question we'll be breaking down in this episode of Video Marketing Mastery (plus, we’ll cover the latest news in digital marketing).view more
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