How The Top 20% Answer The Question: "Why Are You In Business?"
There's guilt and shame around being politically, socially and spiritually correct. We tend to err on the side of comfort and acceptance when we are starting a business. We need to be crystal clear on why we are in business first so that you can enhance your offerings and provide better products to your customers.
It begins with a simply question. Why are you in business? I used to answer round about... not really trying to offend anyone. That was the problem. It wasn't until I allowed myself to get uncomfortable and remained there that I learned the value of creating for results not for show!