Business:Management & Marketing
#307 Putting Lipstick on a Pig with Sara Mannix
There is an old expression, that you can't put lipsitck on a pig. Basically there are some things which are too ugly to fix with a little makeup. Talking with Sara Mannix of Mannix Marketing, Lorraine discovered the same is true for websites.
Sometimes what a customer wants to is drive traffic to their website and that won't be very effective if the website itself isn't state of the art.
Lorraine and Sara talk about the good, bad and ugly of getting to the 'why' of your brand.
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