Business:Management & Marketing
How to Avoid the Mistakes of the B2B Sales Data Stack
Regardless of the software used and the lead generation programs, the successes of competitive corporations are now based on their ability to manage and access accurate data. Without accurate data, a company is at a severe disadvantage in the B2B market place. Ou----more----r interview this week is with Mark Godley the President of LeadGenuis. Mark presents his ideas on how to avoid mistakes in creating an accurate database. The host is Jim Obermayer
About Mark Godley
With more than 25 years of B2B technology industry leadership, Godley most recently served as Chief Revenue Officer for HG Data. Prior to that, he was Vice President of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds Advisory roles at a number of leading companies in the salestech and martech space, including Omniquo, ZenIQ.io and The Big Willow.
Godley holds a B.A. degree from Villanova University in Marketing. He also attended Executive Graduate programs at both the University of California, Berkeley, Haas School of Business and the University of Chicago, Booth School of Business. Godley has been an award-winning Guest Lecturer in the undergraduate business school at the University of Southern California.
LeadGenius, based in Berkeley, CA, is a marketing and sales solution that enables B2B companies to identify and connect with their ideal accounts. The LeadGenius solution is powered by best-in-class B2B data which is continually refined through a unique combination of machine learning technology and skilled human researchers. LeadGenius’ customers include industry-leading companies such as Google, Square, Signifyd and eBay. A Y-combinator company founded in 2011,LeadGenius is a fast-growing software and services company with the heart of a social enterprise and a mission to provide meaningful opportunities to underemployed individuals with digital skills anywhere in the world.
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