Business:Management & Marketing
Exhibiting as Part of Your Marketing Strategy - Episode 9
Megan Powers and her co-hosts Elizabeth Glau and Jen Cole - along with their guests - talk exhibiting on this one. This is part of the marketing equation, so we thought we should speak with two meeting industry (and marketing) pros on this important topic.
Having exhibiting at tradeshows in your marketing mix is certainly something that makes sense for many businesses. We talk quite a bit about that, but we also talk about how to select which shows to participate in, and what else you might be able to do alternatively as part of a trade show.
We also discuss hosted buyer programs, including social media as part of your communication plan (sponsor benefit!), and more.
Sit back and enjoy this insightful conversation with two of the best folks in the industry.
Show sponsor: Powers of Marketing -- strategic communication consulting!
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