StreamGeeks - EP 25 - SMARKETING - How we fuel our lead funnel with live video
This week in Episode 25, the StreamGeeks pop the hood on their inbound marketing engine and share insights on how live video is fueling their lead generation system. The team is joined by Morgan Jacobson, HubSpot Principal Manager, to discuss how businesses small and large are using live video in every stage of the inbound marketing funnel. The StreamGeeks Chief Streaming Officer, Paul Richards, explains how the team uses HubSpot as a central marketing management platform to organize the company's efforts surrounding live video as a tool to attract, convert, close and delight customers. The company has been using HubSpot for over 5 years building an audience of over 45,000 contacts using a mixture of traditional inbound marketing and live streaming as a driving force for lead generation.
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