Business:Management & Marketing
Episode 22 - To Snap or To Insta?
First however, Brendan tells Heather about a disappearing chatroom that can only be accessed when you have 5% or less battery life. The app allows users to commiserate together when their batteries get low. Fun for Brendan, no so much fun for Heather.
Gen Z and Millennials are using Snapchat. If that doesn’t surprise you, Brendan and Heather have some numbers about their usage of the app at live events. Brendan talks about some fun ways to engage this audience using filters.
Could a re-gram feature be coming soon to Instagram? Re-sharing to stories is being tested in the app and Heather and Brendan talk about metrics on stories. Heather talks a little about what businesses should be sharing in their Instagram and Snapchat content strategy.
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