Business:Management & Marketing
A Secret To Generating Sales Leads On LinkedIn That Few Know About
A Secret To Generating Sales Leads On LinkedIn That Few Know About:
Hi there. It's Chris Hamilton here with Sales Tip A Day, www.salestipaday.com, and I'm going to let you in on a secret on generating sales leads on LinkedIn that I've started using and seen great success from. It's a great way to generate sales leads, and I'll tell you what. Looking on LinkedIn, I know there's a lot of people that don't use this, so I'll tell you what. If you're a solopreneur or a small entrepreneur or whatever, you know what? This is a fantastic way to generate sales leads for your business.
Before I get into that, I just want to let you know you can access a 14-part LinkedIn sales prospecting course that I have. You can go to bit.ly/28and14, or you could text LinkedIn14 to 44222 in the US or LinkedIn14 to 1-855-969-5300 in Canada. They'll ask you for your e-mail address. Just put it in, and you'll get on the list. Then, basically, you'll get a new course everyday for 14, or a new part of the course everyday for 14 days. Basically, this has about 199-dollar value, and you're going to get it for free.
Do you want to learn a great way to generate sales leads from LinkedIn? Here's one of the best ways to do it.
I create content on a consistent basis one to two times a week. Then, I post these stuff up on LinkedIn. What I found is when I put links in driving people to my website or landing pages on my website, it gets people to sign up. In this case, I've got people trying to go to my website, salestipaday.com for LinkedIn Tips and Tricks. When they go there and it's the first time they've ever been there clicking that link, they go to something called a welcome gate. Now, I use a landing page service called Leadpages, and you can create these welcome gates. What the welcome gate does is it allows you to put some content up before people access your website, so in this case, I'm going to offer daily sales and marketing tips and tricks. I've got there, it says, "Send me the tips." The other box says, "No, thanks. Take me directly to Sales Tip A Day."
If they hit send me the tips, they give me their name and e-mail. When they hit submit, it takes them through the Sales Tip A Day or it gives them the option to go through it. Basically, I get a 25, 26% of the people that hit this page actually giving me their name and e-mail, so that's one way that you can do that stuff and generate leads through LinkedIn.
Another way is just as you saw, I've got this 14-part tips and tricks course. When I'm putting stuff up on LinkedIn, some of the times, I'll put this link in, the bit.ly/28and14. Down here, you can see though LinkedIn has changed it to their own URL, but that's okay. It still takes people through to that page. If I'm creating content that's based around that, first of all, if they're watching the video, they see the information there. Secondly, it's in the description, so there's a couple of different places where people can actually end up doing that. When they click on that, it takes them through to this page. Basically now, they can access this, get instant access. Click that button. Give me your contact information, and I'll start sending you the course that you want to see.
Now, the other thing too is because I use Leadpages to build these landing pages out, you can go to leadpages.net to find that. They also have another option called a lead digit, so what you saw was text at LinkedIn14 to 44222 and also the 1-800 number in Canada. You can set up specific unique text identifiers and connect them through to your e-mail marketing software so that when people text and put their name or put their e-mail in, then basically, they can go on your e-mail list. It's fantastic, and it works really well as well. Then, when someone actually does sign up through the Leaddigits, I just get a notification telling me that they've actually signed up on my course.
Here's the steps through this thing. First of all, you want to create a presentation with a lead generation slide, so I've done that right here. You see that at the front part or the side, I've reiterated a couple of times, and you're going to see it again coming up here as well, but create it with something to give away a value that your clients would like to see. Now, as I say, what you want to do is you want to create a landing page. I use Leadpages. Another one I use is Thrive Themes. There's also ClickFunnels. There's a few. There's a few different landing page softwares out there, but this one was super simple to hit. I'll tell you what. When people hit this page, I get a sign up rate of about 45 to 50% of the people that hit this page click, get instant access on this one because it's very laser-focused and targeted to what they want. There's a huge signup rate on that. Think about this. For every 100 people that hit my sign up, I get about 45 to 50 names that hit this page, very successful on this one.
Now, what I do with the third step is you want to connect your e-mail marketing service. With the landing page, to get instant access, the thing that you need to do is you need to connect that through to an e-mail marketing system. I use Aweber. I also use MailChimp, but I also, on the right hand side, you see ActiveCampaign, so when people click that instant access, it takes them into a marketing funnel, which then drips one part of the course every day ovevr 14 days. It captures your name and e-mail and all that information as well. It sounds a little technical, but I'll tell you what. When you get into ... If you got into Leadpages, there is a cost for it, but it's well worth it because you'll make money off of it. They have a bunch of tutorials in there on how to do these stuff. It's really not that tough actually. The other thing too is, once again, if you're using Leadpages, you can use these Leaddigits and connect your e-mail service through on this one as well, very straightforward on that one.
Now, last step here is because I create videos, what I do is I click the video, but you can write an article or add images, but I click this video, and then what happens is, it allows me to upload the video. Then, when I upload the video, what I do is in the description, I give a very high-level description on this one, but once again, I put a link through to access my little Know and tips and tricks course or whatever the content or whatever that link may be based on the content that I'm showing. Then, once again, it also shows up in the videos. There's a couple of different ways that people can see this. One of the things I really like about being able to do this too is I get to see how many people have viewed my video. I get to see how many people have come from different companies, what kind of roles they have, where they live, which part of the network? Are they my first level, second level, network and stuff like that.
All interesting stuff, and quite interesting on this case is I get 1,329 views. On my website, I may only get two, 300 views on that video, so I'm doubling, tripling, quadrupling that level just by posting it on LinkedIn right now. For some reason or other, it seems that LinkedIn really likes video right now, so anyways, long story short, got some tips here. Go back. Watch the video. See what I'm talking about, but first things first. Give something away, a value on that landing page. Once again, I've got that 199-dollar course that I give away that people want. When people come in, I also nurture leads, so once again, you see this, I've got a 14-day schedule that people go through. Then, what happens is they go onto a list. Any new content I put up on my website, it automatically gets delivered to them. In that way, I can also put marketing messages in front of them on a regular basis.
Then, last but not the least, keep doing this. Don't make a one-and-done. Add content on a regular basis. That's where you're going to start seeing the potentials for leads rolling in on these stuff. Once again, here it is in action. Go to bit.ly/28and14 to get access to this 14-part LinkedIn course. Text LinkedIn14 to 44222 in the US. Put your e-mail address in, and you'll get onto the list with the access to the course or LinkedIn14 to 1-855-969-5300 in Canada. If you want to reach out to me, send me an e-mail, firstname.lastname@example.org, or you could phone me at 403-630-1243 or go to salestipaday.com for lots of killer sales and marketing biz-dev content and information to help you out.
Thanks a ton for watching, and have yourself a great day.
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