Business:Management & Marketing
When Corporate Arrogance Bulldozes Marketing’s Good Judgement
Listen on iTunes while hanging upside down!
A little bit of success, can breed arrogance and poor judgment in many fast growing
----more----companies. I worked for one company president who said, “The website is all we need to find customers, we don’t need mail, email, public relations or exhibits. if they can’t find us on the web, we don’t want them as customers.”
Some companies decide it doesn’t want anyway to contact it except through the sales department. They show one phone number and no corporate address.
This frustration start a year or so ago. It surfaced this last week when I called a company to talk to someone I know as a customer. Their phone system had changed. No phone book, just sales or customer service as an option.
I clicked sales. I asked for the person and the salesperson said, “There is no way to connect to that department. Leave your name and if she thinks its important enough she will call back.”
“You don’t understand,” I said, “You’re a client of ours, I know her.” And he replied, “Like I said, leave your number and if she thinks it’s important enough she’ll call you back."
Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
It is Free