Business:Management & Marketing
The limits of AI, and why B2B lead generation is becoming more "human" w/ John Girard
John Girard, CEO of Cience, talks about why, admist the deluge of technology and artificial intelligence systems transforming sales, B2B prospecting is actually become more reliant on human-to-human contact and conversation.
* While AI bots may be useful for automating many rote, systematic sales-related tasks, the technology is not yet capable of navigating the complex give and take of most B2B sales processes and interactions.
* The automation of some parts of the sales process has highlighted the value of so-called "soft skills" unique to humans -- the ability to listen, to tell stories, to read body language and connect on an emotional level.
* Trainers and coaches have increasingly important roles to play in helping sales people and other employees hone their soft skills.
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