Business:Management & Marketing
Why you need to focus more on product training w/ Nolan Hout
Nolan Hout, marketing director at InfoPro Learning, talks about why you should be doing even more product training.
* The best sales tactics and process are worthless without the sort of deep product knowledge you need to articulate value in a way that resonates with prospects.
* Selling skills still matter, of course, but don't make the mistake of leaning so far in the direction of training on sales tractics that you skimp on product training. You need to find a strategic balance.
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