PIMtalk® - The product marketing podcast
5. PIM, MDM and Marketing at Össur
In this episode we talk about different aspects of product information with Elsa Kristín Guðbergsdóttir, Director of Master Data Management and Marta Tripp, Branding and Communication Project Manager Global at Össur. How does ERP, MDM, PIM and Marketing channels relate to each other? Why is a PIM project an ongoing process?
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