Ep. 167: How to Get a Ton of Free Publicity Using Newsjacking, with David Meerman Scott
Getting publicity doesn’t always have to be expensive.
In fact, there’s a new word that just got entered into the Oxford English dictionary, and it could be a cheap solution to your publicity problems.
It’s called Newsjacking, and it’s a fun and simple way to attract more attention to your business without spending an arm and a leg on advertising.
News stories break every minute of the day, and the media is often scrambling for people to quote, and you want to be that person.
So how do you newsjack?
Well, it’s actually a lot like surfing - you have to ride the wave early to be successful or else you’re going to miss it.
Plus, there are certain aspects to newsjacking that you want to be sensitive to, otherwise you might come across offensive or inconsiderate.
We talked about newsjacking back in Episode 124, but this time I’m interviewing the man who coined the term — David Meerman Scott.
So if you’re ready to learn how to capitalize on breaking news to garner inexpensive publicity for your business, then you don’t want to miss this episode of Video Marketing Mastery.
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