07 Sam Melnick of Allocadia: Data-centric analysis, marketing ROI, and the Boston Hub
Ever wonder what marketing would look like if you applied data-centric analysis a la sabermetrics? Wonder no more. In this episode of CMO Confessions, Sam Melnick, VP of marketing at Allocadia steps up to the plate to talk all things stat-centric and what marketers should look for in ROI measurement.
Follow Sam on Twitter: @SamMelnick
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