Business:Management & Marketing
E30: Author Chris Voss's son, Brandon on the book, "Never Split the Difference"
Brandon Voss is the son of Chris Voss, author of the terrific book, "Never Split the Difference: Negotiating As If Your Life Depended On It."
In negotiation, there are three types of "yes":
1) Counterfeit (designed to make you go away)
2) Confirmation (innocent, reflexive, black & white)
3) Commitment (the real deal, leads to action)
Is your email getting ignored? Put this in the subject line: "Have you given up on this project?"
Other talking points include:
- Never underestimate the other side's desire to correct you
- The question that stops an aggressive negotiator in his tracks is "How am I supposed to do that?"
- The importance of tactical empathy
And know this: women are better negotiators than men.
It turns out that most females truly understand empathy and that there's power in deference.
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