Business:Management & Marketing
The Role of Product Marketing in Supporting the Sales Process
Product marketing sits at the intersection of product, marketing, and sales, making it a critical function in enhancing value creation for the customer and supporting sales enablement.
This month, Kristin Roberts, Vice President, Product Marketing at Phreesia, joins the Revenue Rebels podcast to share strategies on how product marketing can and should deliver value internally and externally. Tune in to find out:
How product marketing supports sales enablement
Product marketing’s role in revenue generation
What technologies support product marketing and sales team collaboration
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