Business:Management & Marketing
Seeing Through the Hype: Making Sense of SE Technology
We’re in the middle of a massive hype cycle when it comes to enablement technology. How can sales leaders make sense of today’s technology landscape? How can teams get focused on driving lasting sales productivity with the help of technology Brevet partner Brian Williams explores the issues and more with sales technology analyst Nancy Nardin.
Nancy Nardin is a nationally recognized thought leader on sales and marketing productivity tools. Her firm, Smart Selling Tools – of which she is the founder and President – is dedicated to helping marketers and sellers apply process and technology to drive revenue. With nearly 30 years of sales and marketing expertise, Nancy is a frequent speaker and writer on using technology to drive revenue. Before launching Smart Selling Tools in 2006, Nancy was a analyst as Gartner Group and IDC, working closely with many of Silicon Valley’s leading venture capital firms and the portfolio companies.
About Sales Enablement Radio
On Sales Enablement Radio we talk with CEOs and authors, Chief Sales Officers, Chief Marketing Officers, Vice Presidents of Sales Enablement and Sales Operations, as well as salespeople about sales enablement.
We started Sales Enablement Radio because sales enablement is a contested, hot topic for companies struggling with the new reality of selling in the B2B space. Marketing and sales departments are confronted with pressure to work as a team, while using new software guided by artificial intelligence, while contending with prospects that demand more information with less personal contact before making a purchase. This program will bring clarity to a topic that seems to mean different things to marketing, sales, and C level managers.
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