11 Kevin Cochrane of SAP Customer Experience: the Battle for Better Customer Care
What does it take to be customer centric? According to Kevin Cochrane, CMO of SAP Customer Experience, it’s sitting down and talking to customers — a lot. Tune into this episode of CMO Confessions to learn the ins-and-outs of good customer marketing, how political campaigns can inform marketing campaigns and why just chatting with customers is key to forging an emotional connection.
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