Podbean logo
  • Discover
  • Podcast Features

    Your all-in-one podcasting solution.

    Podcast App

    The best podcast player & podcast app.

  • Livestream

    High-performing audio live, without limits.

    Podcast Studio

    Easy-to-use audio recorder app.

  • PodAds

    Dynamic Ad Insertion for podcasts.

  • Premium

    Convert listeners into buyers anywhere, anytime
    with the convenience of Podbean Premium.

    Patron

    The seamless way for fans to support you directly
    from your podcast.

  • Ads Marketplace

    Join Ads Marketplace to earn money
    through sponsorship on your podcast.

  •  
  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
    • Live Stream
    • PodAds
    • Podcast App
    • Podcast Studio
  • Monetization
    • Premium
    • Patron
    • Ads Marketplace
  • Enterprise
  • Pricing
  • Discover
  • Log in
    Sign up free
The Hard Corps Marketing Show

The Hard Corps Marketing Show

Business:Marketing

B2B PR with the Media Maven - Christina Nicholson - Hard Corps Marketing Show #49

B2B PR with the Media Maven - Christina Nicholson - Hard Corps Marketing Show #49

2018-11-01
Download

It’s time to launch your business into the spotlight and get noticed using these expert PR tips from TV anchor, journalist, entrepreneur and Owner of Media Maven, Christina Nicholson.

This episode covers the importance of crafting thoughtful, compelling messages and offers  insight into utilizing media resources for strategic brand exposure. Learn what you need to develop a killer PR strategy, how to properly pitch your brand’s story and why every business, regardless of size, can benefit from media publicity.

 

Takeaways

  • If you are an expert in your industry share that expertise to what’s being discussed in the public sector.
  • When pitching your business or product aim for the 3 E’s; be educational, entertaining, and emotional.
  • People remember stories. Your expertise is great, but when you put it into play with your story it means so much more.
  • Be clear on who you’re targeting so the way you spend your time is useful and you’re actually earning the publicity to profit.
  • Get comfortable with being uncomfortable. That’s the only way to grow your business.
  • People can’t do business with you if they don’t know about you. Get known.
  • Make sure your digital footprint looks okay. When people google you what are they going to find? When they search can they find you?
  • Get on Twitter. Many members of the media are on Twitter. Read articles, comment and follow. Building relationships helps.

 

Links

  • LinkedIn: https://www.linkedin.com/in/christinaallday/
  • Twitter: @ChristinaAllDay
  • Website: https://www.mediamavenandmore.com/
  • Instagram: @ChristinaAllDay
  • Media Mini Classes: https://www.mediamavenandmore.com/publicity/
view more

More Episodes

Aligning Your Go-To-Market Strategy - Garrett Jestice - Hard Corps Marketing Show - Episode # 330
2023-03-23
Use A Playground, Not A Funnel - Ashley Faus - Hard Corps Marketing Show - Episode # 329
2023-03-16
When To Hire A Growth Marketer - Andrew Miller - The Hard Corps Marketing Show - Episode # 328
2023-03-10
Even The Government Needs SEO - Katherine Watier Ong - Hard Corps Marketing Show - Episode # 327
2023-02-16
Re-engaging Customers On The Trust Bridge - Josh Addison - Hard Corps Marketing Show - Episode # 326
2023-02-14
Marketing Doesn’t Serve Sales - Dr. Jim Kanichirayil - Hard Corps Marketing Show - Episode # 325
2023-02-09
The 6 Principles of Search - Ken Marshall - Hard Corps Marketing Show - Episode # 324
2023-02-07
Build A Durable Business - Samantha Stone - Hard Corps Marketing Show - Episode # 323
2023-02-02
Lead-Gen Is Not Marketing - Cassidy Shield - Hard Corps Marketing Show - Episode # 322
2023-01-31
People Buy From People - Jonathan Bentz - Hard Corps Marketing Show - Episode # 321
2023-01-26
High-Velocity Digital Marketing - Steve Kahan - Hard Corps Marketing Show - Episode # 320
2023-01-24
The Barrier To Entry Matters - Josh Sweeney - Hard Corps Marketing Show - Episode # 319
2023-01-19
Optimizing Your MarTech Strategy - Darrell Alfonso - Hard Corps Marketing Show - Episode # 318
2023-01-17
Building Trust With Your Customers - Edith Väli - Hard Corps Marketing Show - Episode # 317
2023-01-12
Behavior Graphics Is The New Thing - Pardees Safizadeh - Hard Corps Marketing Show - Episode # 316
2023-01-10
Aligning Your Core Values - Jason Byer - Hard Corps Marketing Show - Episode # 315
2023-01-05
Finding Your Ideal Client - Darrell Amy - Hard Corps Marketing Show - Episode # 314
2022-12-22
The Sales Cycle - Henning Schwinum - Hard Corps Marketing Show - Episode # 313
2022-12-08
What Is Going To Stick? - James Scherer - Hard Corps Marketing Show - Episode # 312
2022-11-25
David VS Goliath - Dave Garofalo - Hard Corps Marketing Show - Episode # 311
2022-11-10
  • ←
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Integrate with iTunes and Google
    store
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Education Podcast
    • Switch to Podbean
    • Submit Your Podcast
    • Podbean Plugins
  •  
    • Church Podcast
    • Nonprofit Podcast
    • Get Sermons Online
    • Free Audiobooks
    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a podcast
    • How to Promote Your Podcast
    • How to Use Group Recording
  • MONETIZATION

    • Premium Podcast
    • Podcast Advertising
    • Patron Program
  • Support

    • Contact Us
    • Support Center
    • Developers
    • Resources
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podcasting Smarter
    • Podbean in the Media
  • Podbean

    • About Us
    • Careers
    • Affiliate Program
    • Badges
    • Terms of Use
    • Privacy Policy
    • Podbean Blog
    • Podbean New Features

Copyright © 2006-2023 Podbean.com