12 Monique Elliott of ABB: Why Marketing Must Meet Customer Experience
Is the grass actually greener on the B2C side? Monique Elliott, CMO of ABB Electrification Products, says no. B2B, it turns out, just has a confidence problem — one they can solve by tying themselves closer to their customers. Learn more in this latest episode of CMO Confessions.
It’s another edition of CMO Confessions. Let’s chat.
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