Marketing Insights on Storytelling: Inside-Out and Outside-In
In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?
Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/
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