5 Podcast Pre-Launch Tips
Podcasts continue to be a hot digital vehicle to reach at-work and away from work listeners. As webinars have waned in usefulness, radio podcasts have surged as the digital media with long tails to build thought leadership, a personal brand and a network that knows of you and your company. It is a friendly, entertaining, non-threatening, fountain of information.
Podcasts break through social media and lead generation clutter by connecting with the audience in an authentic manner. Some say social media and podcasting are the new resume.
But before you jump in-front of a microphone and spend 2-4 hours of recording and editing, give some thought about what it takes to be a successful podcaster.
For those new to podcasting, you probably may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are five things you must have in mind to be a success. At the Funnel Media Group, publisher of the Funnel Radio Channel, after producing dozens of podcast programs with hundreds of thousands of listeners, we have found the following to be needed before you start your podcast.
Follow these tips and you too can join the podcast personalities that reach thousands of listeners with thought provoking guests. Today’s mobile listeners want business entertainment and training without the clutter of so many social media outlets.
If you want to pitch an idea for a podcast on the Funnel Radio Channel, contact me Susan Finch, firstname.lastname@example.org, and let’s talk.
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