Ep. 56 - The ROI of PR for Small Businesses
This conversation had me rethink my approach to marketing and how I allocate my marketing budget. Amy Wilczynski has spent the last twenty years working in PR, going from an entry level temp to the VP of the company. She now freelances and is busier than ever. In today's podcast, she shares with us the role of PR, how small businesses can stretch their marketing dollars farther with a PR representative, and the advice her boss told her that has shaped her career for the last twenty years.
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