Learn how to embrace negative pressure & how to flip it to grow your business. At some point all business owners think of quitting & throwing in the towel. The stresses & strains of running your own business can sometime lead to negative self talk & questioning if it's actually worth all the stress. In this podcast episode Craig shares how he's come close to throwing in the towel on his business due to the the overcoming feeling of pressure & how this had a negative impact on his family life. He then talks about how he discovered something he now calls Pressure Points. And by identifying how pressure points work & understanding how to use pressure to his advantage. He was able to smash through the pressure points to grow his business & achieve the success he has today.