PIMtalk® - The product marketing podcast
Business:Marketing
In this episode, we define the term 'merchandising' and the similarities between merchandising in a physical store and on an e-commerce website. We are joined by inRiver CMO, Steve Gershik, as well as visual merchandiser Pearl Ferniss from Brothers&Sisters, who is just transitioning from in-store to on-site. At the inRiver Fashion User Forum in Stockholm, we also got the chance to sit down with Pierre-Emmanuel Placette from Cartier.
We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com
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