Business:Management & Marketing
EP05 Ummelen Brothers on Values and Identity
Sander and Stephan Ummelen are determined to bring values to organisations and the society. For that, they founded the Church of Change and registered it as an official entity in the Netherlands. In this episode, we talk about beliefs and why they matter for any transformative process, and about the brothers' ACID test for corporate identity. Further we discuss whether Friedrich Nietzsche described the journey of a change agent.
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