Business:Management & Marketing
Influencer Marketing - Providing Value or Overused Term?
The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too.
There are all sorts of levels of influence, and we explore them all on this show. Our three guests are inspirational women working within the meetings and events industry.
"I think in our day-to-day lives, ordinary people (ordinary attendees who are members of their own networks and communities) are genuine influencers." -Tamar
Want to know how much your Instagram posts are "worth"? Rachel shared this Website with us: Influencer Marketing Hub.
If you're interested in learning about some very obscure travel destinations, Mariska shared this with us: Atlas Obscura.
Sit back and relax, as we deep-dive into the important topic of influencer marketing.
We are “Making a Marketer”... in all ways. Check Ep.29 out -- and if you’re so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. Get each ep. when it drops!
:: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::
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