The Hidden Inefficiencies that are Killing Your Sales Workflow and Conversion Rates
As a new head of marketing at a startup, there's a thousand things to focus on. I asked Shawn (among other things):
In early stage companies, they don't often starve. They drown. There's a thousand things to look at, right? As you think about the brand, you think about awareness, you think about leads, you think about supporting the sales team, you think about future opportunities. I also asked Shawn:
What I've been focused on in the first six weeks as well as leading up to joining PandaDoc is trying to understand where is all the revenue coming from? What is the ideal customer profile, like just the traditional foundational items. And I get less concerned with leads. I get less concerned with MQLs. And I really get focused on pipeline, and then pipeline to close.
This is just a taste.... listen in now. For the full transcript check out the Heinz Marketing blog starting Mon. 3/4/19.
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