Business:Management & Marketing
How Turn Your Customer's Pain Into Gain
Is your product or service a vitamin or a painkiller? This contrast is common metaphor among startups, but one that companies across many sizes, industries, etc. should consider. As we welcome David Priemer, Founder and Chief Sales Scientist at Cerebral Selling back to the podcast, we’ll dig in to a vitamin strategy vs. painkiller strategy and help listeners understand how to achieve success with the right approach.
If you missed the previous episode with David, please listen to it here.
David Priemer's article, "Want to sell someone a band-aid? Cut them."
About Our Guest
It is Free