The power of the pivot
Meet Emma Stapleton. A traditional surveyor who saw a gap in the market for technology to deliver better service to the built environment so took the giant leap of quitting her job, teaming up with her husband, David, (also a surveyor) and investing their own cash into building a network for construction professionals.
Together they built a site that worked and attracted users. It was a site that they kept building, and for which they attracted a round of funding. But it had moved away from the technological solution that they set out to develop, so they took the brave - but entirely correct - step of stopping in their tracks and pivoting.
That first solution was called Tenderspace, and was part of the RICS Tech Affiliate programme. The pivoted, evolution is called CoProNet – The Construction Professionals Network.
In this week’s TechTalk Radio, Stapleton talks candidly about the decision to pivot and shares her advice for anyone else facing the difficult decision.
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