Business:Management & Marketing
GameStop – Episode 153
Today we are joined with a dynamic duo Samantha Vogel and Judy Payne of GameStop. Together their event department raises millions of dollars in sponsorships and create an event that crosses generational boundaries, uses creative ideas to engage their audience, all while meeting stakeholder objectives.
For those not familiar, GameStop is a worldwide retailer and the largest selling retailer in the video game industry. They also own ThinkGeek. On top of these impressive facts, they hold an annual trade show and conference with approximately 5000 store owners, 100-200 international partners, 150 different vendor companies and 2000 vendor staff. There are over a quarter million square feet of exhibit space, yes, you read that right. If that wasn’t impressive enough, occasionally they open the tradeshow portion of the conference up to the public which adds roughly an additional 5000 attendees.
In this episode, our iconic guests Samantha Vogel and Judy Payne will answer your burning questions about this truly inspiring event. They will discuss a wide variety of topics including the best out of the box ideas for their events in the past, how they work with their sponsors as partners, ways GameStop creates unique immersive experiences and so much more. This is a truly inspiring episode you do not want to miss.
Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!
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What are ways you ensure your sponsors are treated like partners? Comment below and let us know.
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