Episode 20 - McDonalds and IoT / Smart Shopping (How retailers use IoT to fight off Amazon)
In this episode, we open with an overview of McDonald's new purchase of Dynamic Yield, which caught many people by surprise. In our main segment, we cover "Smart Shopping", which is how IoT is being used by retailers to improve all aspects of their business. This includes how it reduces costs, improves operations and how it provides incentives for customers to get off the couch and to the store.
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