20: Lisa Jillson of Arity: Building Arity, Authenticity in Marketing and Right vs. Right Now
What’s it like to build a spinoff company’s brand? What makes for an authentic marketing expert? In this episode of CMO Confessions, Joe Hyland discusses the elements of marketing with Lisa Jillson, Marketing Leader at Arity.
Follow Arity on Twitter: @Arity
Follow Lisa on Twitter: @jillson
Follow ON24 on Twitter: @ON24
Learn more about ON24: https://www.on24.com
It is Free