32: Step Up: How a once homeless man created multibillion dollar business empire
Welcome to another episode of the Winners Ways podcast. I am your host, Bola Alabi. This is episode 32 of the Winners Ways podcast, and today’s show is about motivation, and I am reviewing the story of John Paul Dejoria.
The goal of today’s show is to share life lessons from John Paul’s story, with the hope of motivating you the listener that no matter who you are, no matter where you are, you can achieve success if you are willing to learn, and ultimately if you believe you can. I like the way Henry Ford put it, “Whether you think you can, or you think you can’t. You are right.
Many people have self-limiting beliefs. They’ve imposed a limitation on what they can achieve. From time to time, I do ask people if they think they can achieve millionaire status. I’m often perplexed when I get a negative response from some of these people. These are dedicated, hardworking people, but who have conditioned their mind that they can’t get ahead.
Anyway, I hope the story of John Paul will be an inspiration for you out there to tell you that you do not have to remain in that unpleasant situation. Your story does not have to end in shame. You can rise up. You can achieve more. You can become more, if you can believe it in your mind, and if you work hard for it.
From my intro, there are 5 quick life lessons that I want to talk about from the story of John Paul, how he went from being homeless to phenomenal success.
In terms of partnering with your customers, ensure you get regular feedback from them about what your company is doing very well, and where they can improve. You should critically consider customer reviews and use them as a way of improving your business. That’s why at Winners Ways. I ask for reviews every week to know what my audience wants more of and what they want to hear less.
According to John, “I meet regularly with my distributors, the independent companies that buy our Paul Mitchell products and sell them to the salons. I like to check in and ask, "What more can I do for you?" I frequently meet with salon owners, too. The hair industry is the only reason we made it. They believed in us, and I want them to know we believe in them. If I happen to be near a salon that carries Paul Mitchell products, whether I'm in New York or Seoul, I stop the car and go inside, thank them for using Paul Mitchell, get back in the car, and go.
I go to New York at least once a month, to meet with distributors and talk to the press. A big part of my job is to be the face of my companies. I'll usually arrive in the late afternoon and do a television interview that night. And then the next day, I'm booked solid. Sometimes, I'll start at 5:30 a.m. on CNBC's morning show and then end at night on Erin Burnett's show on CNN.
Paul Mitchell has more than 100 schools for hairdressers, and every time we open a new one, I go to the opening. My feeling is, if you're going to run one of our schools, which represent us, I should be there helping you open it up. Shaking hands, taking pictures with you. I want people to feel they're part of the John Paul Mitchell Systems world family.
Today, he lives in a $50 million estate in Malibu, California, with all the luxuries one can think of. Even though he is in his 70s, he still works hard and gives back as much as he can. All his business decisions are always in line with philanthropic aspects. He believes that “in the end, everything will be ok, and, if it’s not ok, it’s not the end.” He also believes that when you do something to help somebody, that’s what real success is all about.
It is Free