The Art of CRM – Its More Than Software – an Interview with Author Max Fatouretchi
CRM Radio host Paul Petersen interviews Max Fatouretchi author of The Art of CRM published in May of 2019. During this interview Max talks about:
Fatouretchi, the founder of the Academy4CRM institute, draws on his experience of over 20 years and 200 CRM implementations worldwide. Bringing CRM up to date, the Art of CRM shows how to add AI and machine learning to your CRM, ensure compliance with GDPR, and how to choose between on-premise, cloud, and hybrid hosting solutions.
About Paul's guest, Max Fatouretchi:
As a Business Analyst/Mentor/Angel and CRM-Architect he gives both financial support and business know-how to boost confidence to the young entrepreneurs in achieving the success of the venture.www.first-city.com
About the Book the Art of CRM
This CRM masterclass gives you a proven approach to modern customer relationship management.
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.
In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.
Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.
Fatouretchi, the founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.
Bringing CRM up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.
If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
What you will learn
It is Free