25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know
If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case.
Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know.
Sit back and relax, it’s CMO Confessions.
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Follow Jeff Perkins on Twitter: @jeffperkins8
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