Society & Culture
Dr Joseph Coughlin - The Future is Female and It's Female at Midlife & Beyond! MMM#7 S1E7
Dr. Joseph F. Coughlin, PhD is Director of the Massachusetts Institute of Technology AgeLab and author of “The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market.” He is a Senior Contributor to Forbes and writes regularly for MarketWatch and the Wall Street Journal. He believes the future is female and is a powerful advocate for members of the new longevity economy, a disruptive economy that’s misunderstood by brands and advertisers.
His advice? Pay attention and cater to the first demographic in history to have health and vitality, wisdom and life experience, and a pocketbook to match ... All at the same time! Ignore them at your economic peril!
Women at Midlife are the Perfect Storm and the Doctor is in:
Links for Dr. Coughlin:
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