Identifying the Fake Gucci Buyers - Kevin O’Malley - Hard Corps Marketing Show #90
You’re a marketer and just put together some beautiful content, a webinar, a blog article, and a white paper. You see that a certain individual interacts with all three of your marketing materials. You notice this same person has attended every webinar you ever had.
This person must be really interested in buying your product or service right? Think again!
A Marketing Leader, B2B Strategist, and the VP of Marketing at TOPO Inc., Kevin O’Malley, cautions marketers to beware of the “fake Gucci buyers” and to reconsider who you are marketing to as the buyer and who you are marketing to as the influencer. Check it out!
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