Where to Start on Social Media to Avoid Mistakes and Burnout
As the Global Communications Director at inRiver, Erika Goldwater manages the strategy and execution of the demand generation, communications, social media, and content marketing programs. She has extensive experience in several companies and has learned a lot about leading and teaching her teams about social media mapping, scheduling, and execution
Know your team, where they gained their knowledge and experience so you are able to bring them into your vision.
"After those first couple of tweets, they feel more comfortable and are usually good to go." - Erika Goldwater
"Meeting a tweet quota is not social media engagement." - Susan Finch
Determine, what are the strategic goals of the company? Don't spend the time peppering venues where your buyers don't usually engage.
Be careful about re-tweeting blindly without actually checking and READING the linked article. Same with pinning - where did it originate? Did you read it all the way through? You may get bitten in the fanny if you don't.
It is Free