A Trailblazer’s Guide to ABM - Nate Skinner - Hard Corps Marketing Show #97
Everyone is talking about account-based marketing. It has become a trend and one that has been made out to be complex. It’s time to simplify it to its core.
A Multi-Industry Marketing Leader and the VP of Product Marketing at Salesforce, Nate Skinner, unmasks the notion that ABM needs to be more than what it is, which is just marketing to accounts. Have you read countless articles on ABM, but just want the simplified guide? Then check it out!
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