85.1 An Introduction to PVM
Starring: Craig Armour.
What is Persona Value Mapping and why should we care?
Everybody perceives value differently and in this first of five 5 minute videos Craig gives a bit of an overview why it is so important to understand who your stakeholders are and what is valuable to them.
Read more/watch the video: https://www.xuviate.com/expander/episodes/85-persona-value-mapping/
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