ABM Use Case: Lessons from the Front and How it’s Impacting Sales Pipelines
After running multiple ABM programs, we’ll reveal results and the lessons learned along the way in this show. Featuring an interview with Mark Coronna, Partner & CMO at Chief Outsiders and the fractional CMO with Dalsin Industries, and Tom Judge VP of Strategy at Direct Marketing Partners.
About Mark Coronna
Mark is an Area Managing Partner & CMO for Chief Outsiders. Mark is a globally experienced executive with a track record of consistent growth, turnaround and repositioning expertise across multiple industries. He uses digital marketing to transform go-to-market programs and his passion is to help leadership teams accelerate revenues and profits.
Mark has authored over 35 articles and four eBooks on topics such as account-based marketing, building compelling value propositions and improving lead generation and qualification using an Intelligent Sales Pipelinetm (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)
The guest host this week is Tom Judge, Vice President of Direct Marketing Partners
It is Free