Creating Buyer Personas that Drive Content Strategy - Ardath Albee - Hard Corps Marketing Show #102
Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone?
An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing Interactions, Ardath Albee, challenges marketers to put in the hard work of creating buyer personas. Do you not have the resources for multiple personas? Then start with one. Listen to this episode and find out how just the one makes a difference.
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