Why and How to Design an Actionable Account Planning Program
Patrick Morrissey, General Manager of Altify, and host of Revenue Optimization Radio tackles why and how B2B companies need an account planning program. Morrissey quotes a McKinsey & Company five-year study that looked at annual growth rates and total return to shareholders for those that take a digital approach to account planning. They found that growth and return are double than those firms that don’t do it. It is a full 100 increase in shareholder return when a company does account planning.
In this podcast Morrissey talks about:
If account planning is something you are avoiding but want to do, listen to Patrick Morrissey as he lights a fire under your conscience.
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