Crossing the Attribution Chasm - Alan Littman - Hard Corps Marketing Show #109
If your marketing and sales teams are constantly focusing on attribution and who gets credit for each deal, how are they going to work together to drive revenue for your company?
A Sales and Marketing Strategist, Speaker, Thought Leader, and the Chief Marketing and Sales Officer at Agile Frameworks, Alan Littman, delivers a call to action to get rid of the chasm between marketing and sales and align their focus to the same goal, revenue.
Littman describes the danger of the chasm, discusses the strategy for how to partner with the right vendors, and gives career advice for every marketer, this is one episode you do not want to miss!
It is Free